This is a quote from the book "The Gentleperson's Guide To Forum Spies" by Cryptome.org
...ent press, because the only way the public can learn of the facts are through such 'arguable rumors'. If you can associate the material with the Internet, use this fact to certify it a 'wild rum or' from a 'bunch of kids on the Internet' which can have no basis in fact.

4. Use a straw man. Find or create a seeming element of your opponent's argument which you can easily kno
ck down to make yourself look good and the opponent to look bad. Either make up an issue you may safely imply exists based on your interpretation of the opponent/opponent arguments/situation, or...
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