This is a quote from the book "The Gentleperson's Guide To Forum Spies" by Cryptome.org
...better yet, "wild rumors." If, in spite of the news blackout, the public is still able to learn about the suspicious facts, it can only be through "rumors." (If they tend to
believe the "rumors" it must be because they are simply "paranoid" or "hysterical.")
read full book
4. Knock down straw men. Deal only with the weakest aspects of the
weakest charges. Even better, create your own straw men. Make up wild rumors (or plant false stories) and give them lead play when you appear to debunk all the charges, real and fanciful alike....