This is a quote from the book "The Virtue Of Selfishness" by Ayn Rand
...n’s mind is not automatic, his values, like all his premises, are the product either of his thinking or of his evasions: man chooses his values by a conscious process of thought — or accepts
them by default, by subconscious associations, on faith, on someone’s authority, by some form of social osmosis or blind imitation. Emotions are produced by man’s premises, held consciously
or subconsciously, explicitly or implicitly.
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Man has no choice about his capacity to feel that something is good for him or evil, but what he will consider good or evil, what will...