This is a quote from the book "The Virtue Of Selfishness" by Ayn Rand
...of course, the power to change the programming — but only by changing his values.
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A man’s basic values reflect his conscious or subconscious view of himself and of existence. T
hey are the expression of (a) the degree and nature of his self-esteem or lack of it, and (b) the extent to which he regards the universe as open to his understanding and action or closed — i.
e., the extent to which he holds a benevolent or malevolent view of existence. Thus, the things which a man seeks for pleasure or enjoyment are profoundly revealing psychologically; they are the...