This is a quote from the book "The Gentleperson's Guide To Forum Spies" by Cryptome.org
...chniques must be employed. The success of these techniques depends heavily upon a cooperative, compliant press and a mere token opposition party.
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1. Dummy up. If it's not reported,
if it's not news, it didn't happen.
2. Wax indignant. This is also known as the "How dare you?" gambit.
3. Characterize the charges as "rumors" or,
better yet, "wild rumors." If, in spite of the news blackout, the public is still able to learn about the suspicious facts, it can only be through "rumors." (If they tend to ...