This is a quote from the book "The Gentleperson's Guide To Forum Spies" by Cryptome.org
...believe the "rumors" it must be because they are simply "paranoid" or "hysterical.")
read full book
4. Knock down straw men. Deal only with the weakest aspects of the
weakest charges. Even better, create your own straw men. Make up wild rumors (or plant false stories) and give them lead play when you appear to debunk all the charges, real and fanciful alike.
5. Call the skeptics names like "conspiracy theorist," "nutcase," "ranter," "kook," "crackpot," and, of course, "rumor monger...